Top 5 Virtual Fitness Programs on iOS in Italy: Q2 2023 Performance

During the second quarter of 2023, the virtual fitness program market in Italy saw impressive performances from several leading iOS applications. Here’s a breakdown of how the top five apps fared in terms of downloads, revenue, and weekly active users.

Strava: Run, Bike, Hike demonstrated strong revenue growth, peaking at approximately $27.5K in the week of June 5. The app’s downloads were consistent, with a notable increase towards the end of the quarter, reaching around 4.1K in the week of June 26. Weekly active users fluctuated but remained robust, closing the quarter with around 80.4K users.

Traininpink: Pilates e Fitness also showed solid revenue figures, with a peak of roughly $15K in the last week of June. While the app’s downloads were relatively stable, there was a significant spike to approximately 1.1K in the final week of the quarter.

Buddyfit: Fitness & Yoga experienced varied revenue trends, peaking at around $16.4K in mid-May. The app’s downloads saw a decline towards the end of the quarter, dropping to about 738 in the last week of June. Weekly active users also decreased, ending the quarter with roughly 9.5K users.

komoot - hike, bike & run saw a notable revenue increase to around $11.6K in the week of June 19. The app’s downloads were highest in the week of April 24, reaching approximately 4.8K. Weekly active users remained relatively stable, fluctuating around the mid-30K range.

Sweat: Fitness App For Women showed consistent revenue figures, peaking at around $8.6K in mid-April. Despite lower download numbers, the app maintained a steady user base, closing the quarter with around 714 weekly active users.

This data, sourced from Sensor Tower, provides a snapshot of the virtual fitness program market in Italy. For more in-depth insights and analysis, visit Sensor Tower.